What to Do About the Other 90%!
- What does it cost to acquire customers (note, they never mention viral, because they don't believe in it!)
- Is this enough money required to get it off the ground?
- How big can this be and how much would they likely recoup?
- Who would acquire it? (No one really discusses IPOs and never, ICOs)
- How big is the competition and can they reasonably be faced? (If the competition happens to be Google, Apple or Microsoft, go home.)
- Can this entrepreneur (and team) really pull this off?