Listen Here
Tuesday, July 12, 2011
Friday, June 24, 2011
What happened at TV GOES SOCIAL
Dear Executive,
Thank you for joining us yesterday at TV GOES SOCIAL.
We think you’ll agree that our speakers packed a lot of eye-opening ideas into a compact day.
You can watch and share the Conference from our channel on Ustream.
[We will also be posting highlights and a full report shortly to improve the conversation-sharing.]
Some of the key ideas that emerged were:
* The importance of recommendations (Facebook’s Andy Mitchell and “TV With Friends”)
* Brand Ambassadors (USA Networks, Jesse Redniss),
* Taking the content to the expanding array of platforms (ABC News’ Isaac Josephson)
* Incorporating Wi-Fi and Apps like Facebook into the TV box and opening up the API (Samsung’s Eric Anderson)
* Social Media check-ins and TV Community building options (Get Glue, Social Guide, theChanner, PHILO, TunerFish)
* Ad synchronization models and campaigns from SecondScreen TV and Social Bomb
* Mass video interaction from Watchitoo
* Explosion of Pads as the key second screen device and the harmonization of lean-forward, lean-back experiences.
Other interesting but lightly covered topics were education, telepresence and the exploding Social TV Start-Up ecosystem now welcomed – rather than resisted – by key broadcast and cable networks as well as Social Media platforms like Facebook.
This was a well tweeted and commented event that you can follow on Twitter at #TVGOESSOCIAL and #SOCIALTV
We think this is step one in giant Media Convergence industry that will profoundly affect the communications method, content, style and influence dynamics in advertising, marketing, politics and learning. We are honored to be part of the beginning of this movement and will be back later this year with larger conferences in NY and L.A. We will also introduce investor-oriented meetings on a regular basis to support the Entrepreneurial ecosystem as part of our iBreakfast/iEvening monthly meetings.
Thank you for joining us and stay tuned – and connected.
Best,
Alan Brody & the TV GOES SOCIAL Team
Thank you for joining us yesterday at TV GOES SOCIAL.
We think you’ll agree that our speakers packed a lot of eye-opening ideas into a compact day.
You can watch and share the Conference from our channel on Ustream.
Part 1 Hardware & Software Panels
Part 2 Facebook & USA/ABC Keynote Panel
Some of the key ideas that emerged were:
* The importance of recommendations (Facebook’s Andy Mitchell and “TV With Friends”)
* Brand Ambassadors (USA Networks, Jesse Redniss),
* Taking the content to the expanding array of platforms (ABC News’ Isaac Josephson)
* Incorporating Wi-Fi and Apps like Facebook into the TV box and opening up the API (Samsung’s Eric Anderson)
* Social Media check-ins and TV Community building options (Get Glue, Social Guide, theChanner, PHILO, TunerFish)
* Ad synchronization models and campaigns from SecondScreen TV and Social Bomb
* Mass video interaction from Watchitoo
* Explosion of Pads as the key second screen device and the harmonization of lean-forward, lean-back experiences.
Other interesting but lightly covered topics were education, telepresence and the exploding Social TV Start-Up ecosystem now welcomed – rather than resisted – by key broadcast and cable networks as well as Social Media platforms like Facebook.
This was a well tweeted and commented event that you can follow on Twitter at #TVGOESSOCIAL and #SOCIALTV
We think this is step one in giant Media Convergence industry that will profoundly affect the communications method, content, style and influence dynamics in advertising, marketing, politics and learning. We are honored to be part of the beginning of this movement and will be back later this year with larger conferences in NY and L.A. We will also introduce investor-oriented meetings on a regular basis to support the Entrepreneurial ecosystem as part of our iBreakfast/iEvening monthly meetings.
Thank you for joining us and stay tuned – and connected.
Best,
Alan Brody & the TV GOES SOCIAL Team
Wednesday, June 15, 2011
Tuesday, May 24, 2011
iBreakfast/iEvening in NJ - A New Yorker's View
Cory Rises to a Packed House and iSpeech Silences - with Awe!
By Alan Brody
Mayor Cory Booker - the media-centric next-generation mayor of urban regeneration -wowed a sold-out crowd with his story of reaching for more. As a former college basketball player and coach he told a story of getting his team members to reach out some more. When he offered an incentive, his team reached for even more. But when a short kid whispered that he deserved the prize, Booker laughed until the kid took him up on the roof.
That’s reaching - and thinking out of the box. The kid won!
This gala event - the first in a series that opens the iBreakfast and iEvening in its decade-long mission to find the next great business and match it to a long list of worthy investors - was the perfect example of where we are. Innovation abounds everywhere and big-league investors want to reach them. These companies have local attributes and they could use the publicity and sometimes, the help. Best of all, the iBreakfast is looking to partner with local influencers like Sperlingreene and the results are spectacular.
This event with John Ason, Angel Investor (diapers.com); Stephen Brotman of GSA Venture Partners; Mike Segal of Joshua Capital, and Chris Fralic of First Round Capital found its star: iSpeech, a profitable provider of cloud-based speech technology and mobile apps will come to a NY iEvening and received an invitation to present at the prestigious Private Equity Forum in New York, to be held in June at New York’s Yale Club. We predict a VC feeding frenzy.
The other companies painted a useful picture of entrepreneurship. For obvious reasons, New Jersey has a lot of bio, manufacturing, med and pharma start-ups. But they haven’t been plugged into the kind of digital growth seen in NY and Silicon Valley. Both have something to learn. Investors need more patience and start-ups need to focus on high growth, scalabilty, ramp rates, avoiding government gatekeepers and not loving their science in front of investors. What is known in the research world as “molecule fondling.”
One presenter waxed poetic about aneurisms and morbidity rates while the panel considered either throwing up or checking in at the hospital the next day, just in case. Another spoke about helping the digital conversation of medical records with great conviction and an overdose of detail until at the very end she noted there was a mandatory set-aside of $40K per doctor in the process. Talk about burying a lead!
iBreakfast NJ: Mayor Booker Soars & iSpeech's Star is Born
iSpeech Wins Investor Competition at iEvening NJ Conference of 160 Local Startups and Entrepreneurs
Mayor Cory Booker Is Keynote Speaker at First iEvening New Jersey Conference Hosted By The Enterprise Development Center at NJIT
NEWARK, NJ, May 24, 2011 – A promising new venture based at the NJIT Enterprise Development Center in Newark was selected as the winner at iEvening New Jersey, an innovative new business event attended by more than 160 startup founders and entrepreneurs, and hosted by the New Jersey Institute of Technology, on Thursday, May 19th. The 4-hour conference included two workshops, networking, 14 exhibits and an investor pitching competition for start-up companies seeking investment capital.
Newark Mayor Cory Booker, delivered a keynote address on innovation and business development at the event, and NJ startups presented competitive speed pitching presentations to a panel of high-profile, early stage investors.
Said Judith Sheft, Associate Vice President of Technology Development at the New Jersey Institute of Technology, “The success of this event demonstrates the leading role NJIT plays in promoting innovation and entrepreneurial education in the New York metro area. Jerry Creighton, Executive Director of the Enterprise Development Center, continues to foster an environment in which startups can grow and succeed. We expect this will be the first of many events we host.”
The event was produced by iBreakfast New Jersey, a venture of NJ marketing firm, Sperlingreene PR and Marketing, in partnership with New York-based iBreakfast.
Attendees heard from a panel of early-stage investors about what they look for in companies in which they invest. The investor panel included: John Ason, Angel Investor, Stephen Brotman of GSA Venture Partners, Mike Segal of Joshua Capital, and Chris Fralic of First Round Capital. The winning firm, iSpeech, a profitable provider of cloud-based speech technology and mobile apps, received an invitation to present at the prestigious Private Equity Forum in New York, to be held in June at New York’s Yale Club.
Sponsors of the MiniConference included NJIT, human resource specialist Ambrose, and the law firm Plata Forbes Ferrer & Gutierrez. Event organizers plan ongoing events and meetings sponsored by NJIT, that cater to the New Jersey small business community, including the 86 startup companies based at The NJIT Enterprise Development Center.
Steven Greene, Partner of iBreakfastNJ said, “This first iBreakfast event in New Jersey demonstrates the powerful resources available this side of the Hudson, and points to the surging growth of business in the Garden State.” iBreakfast founder, Alan Brody agreed, “We are seeing an exciting new wave of tech and life science ventures emerging from the Garden State.”
About iBreakfast New Jersey (iBreakfastNJ)
iBreakfastNJ is an independent venture of Sperlingreene PR and Marketing in partnership with iBreakfast, the long-standing New York-based digital events organization led by Alan Brody. For additional information and dates of upcoming events, visit www.ibreakfastnj.com.
About NJIT Enterprise Development Center
The EDC at NJIT is home to nearly 86 high-tech and life-science companies. Located on the campus of the New Jersey Institute of Technology, EDC companies have access to NJIT facilities and can partner with researchers to help grow their business. EDC is in the heart of Newark’s University Heights Science Park and the Newark Innovation Zone. For additional information about the EDC visit: http://www.njit-edc.org/
About iSpeech
Founded in 2007, businesses, organizations and consumers worldwide choose iSpeech for its high quality, scalable and easy to use text-to-speech (TTS), automated speech recognition (ASR) and voice to text solutions. iSpeech's flagship and award winning mobile app, DriveSafe.ly™, has read over 400 million text messages and emails aloud in real-time to over 8 million people. iSpeech® is a privately held company headquartered in Newark, NJ, with offices in San Francisco and New York. For additional information about iSpeech, visit: http://www.ispeech.org/
About Sperlingreene
Sperlingreene PR and Marketing is a communications, public relations and events management firm headed by Karen Sperling and Steven Greene. For additional information about Sperlingreene, visit www.sperlingreene.com.
# # #
Karen Sperling
Chief Conversation Officer
Sperlingreene PR and Marketing Communications
Phone: 201-543-7421
Fax: 917-599-0427
www.sperlingreene.com
ksperling@sperlingreene.com
LinkedIn: http://tinyurl.com/LIKarenSperling
Twitter: http://twitter.com/#!/ksperl131
Mayor Cory Booker Is Keynote Speaker at First iEvening New Jersey Conference Hosted By The Enterprise Development Center at NJIT
NEWARK, NJ, May 24, 2011 – A promising new venture based at the NJIT Enterprise Development Center in Newark was selected as the winner at iEvening New Jersey, an innovative new business event attended by more than 160 startup founders and entrepreneurs, and hosted by the New Jersey Institute of Technology, on Thursday, May 19th. The 4-hour conference included two workshops, networking, 14 exhibits and an investor pitching competition for start-up companies seeking investment capital.
Newark Mayor Cory Booker, delivered a keynote address on innovation and business development at the event, and NJ startups presented competitive speed pitching presentations to a panel of high-profile, early stage investors.
Said Judith Sheft, Associate Vice President of Technology Development at the New Jersey Institute of Technology, “The success of this event demonstrates the leading role NJIT plays in promoting innovation and entrepreneurial education in the New York metro area. Jerry Creighton, Executive Director of the Enterprise Development Center, continues to foster an environment in which startups can grow and succeed. We expect this will be the first of many events we host.”
The event was produced by iBreakfast New Jersey, a venture of NJ marketing firm, Sperlingreene PR and Marketing, in partnership with New York-based iBreakfast.
Sponsors of the MiniConference included NJIT, human resource specialist Ambrose, and the law firm Plata Forbes Ferrer & Gutierrez. Event organizers plan ongoing events and meetings sponsored by NJIT, that cater to the New Jersey small business community, including the 86 startup companies based at The NJIT Enterprise Development Center.
Steven Greene, Partner of iBreakfastNJ said, “This first iBreakfast event in New Jersey demonstrates the powerful resources available this side of the Hudson, and points to the surging growth of business in the Garden State.” iBreakfast founder, Alan Brody agreed, “We are seeing an exciting new wave of tech and life science ventures emerging from the Garden State.”
About iBreakfast New Jersey (iBreakfastNJ)
iBreakfastNJ is an independent venture of Sperlingreene PR and Marketing in partnership with iBreakfast, the long-standing New York-based digital events organization led by Alan Brody. For additional information and dates of upcoming events, visit www.ibreakfastnj.com.
About NJIT Enterprise Development Center
The EDC at NJIT is home to nearly 86 high-tech and life-science companies. Located on the campus of the New Jersey Institute of Technology, EDC companies have access to NJIT facilities and can partner with researchers to help grow their business. EDC is in the heart of Newark’s University Heights Science Park and the Newark Innovation Zone. For additional information about the EDC visit: http://www.njit-edc.org/
About iSpeech
Founded in 2007, businesses, organizations and consumers worldwide choose iSpeech for its high quality, scalable and easy to use text-to-speech (TTS), automated speech recognition (ASR) and voice to text solutions. iSpeech's flagship and award winning mobile app, DriveSafe.ly™, has read over 400 million text messages and emails aloud in real-time to over 8 million people. iSpeech® is a privately held company headquartered in Newark, NJ, with offices in San Francisco and New York. For additional information about iSpeech, visit: http://www.ispeech.org/
About Sperlingreene
Sperlingreene PR and Marketing is a communications, public relations and events management firm headed by Karen Sperling and Steven Greene. For additional information about Sperlingreene, visit www.sperlingreene.com.
# # #
Karen Sperling
Chief Conversation Officer
Sperlingreene PR and Marketing Communications
Phone: 201-543-7421
Fax: 917-599-0427
www.sperlingreene.com
ksperling@sperlingreene.com
LinkedIn: http://tinyurl.com/LIKarenSperling
Twitter: http://twitter.com/#!/ksperl131
Sunday, May 22, 2011
LinkedIn gets no respect on Wall Street
The Media loves them. The VCs have stars in their eyes and we like them too.
But Cramer says the LinkedIn IPO was pure manipulation - right out of the dotcom bubble playbook: the underwriters do great, the VCs do well too but the founders mostly get the downdraft.
Joe Nocera and Henry Blodgett say the founders got ripped off to the tune of $200 million - as if they sold their house for $1 million but in fact their broker resold it for $2 million.
What are we to think? The secondary will tell!
But Cramer says the LinkedIn IPO was pure manipulation - right out of the dotcom bubble playbook: the underwriters do great, the VCs do well too but the founders mostly get the downdraft.
Joe Nocera and Henry Blodgett say the founders got ripped off to the tune of $200 million - as if they sold their house for $1 million but in fact their broker resold it for $2 million.
What are we to think? The secondary will tell!
Tuesday, April 19, 2011
Can Politicians Help Entrepreneurs? My article in Gannett
Here is an article I published in the Gannett papers. It is a formula - a policy proposal that changes the way Start-Ups grow in this economy. Based on current trends, the next election seems to be focusing on job-creation so this could become a really big topic!
"County Executive Rob Astorino did a great outreach to the voters of Westchester with his recent phone conference "town hall" meeting, yet he stumbled when he took questions about developing new business in Westchester. The best he could say was: "We need Pepsi . . . and 900 jobs."
He is not alone. As the head of a national start-up forum called the iBreakfast, which has helped thousands of start-ups meet investors, I can say with some authority that most politicians — in fact, most corporate executives — have no idea how to create new businesses. Corporations may know how to grow the businesses they already have; they certainly know how to negotiate better tax deals for locating their headquarters. But when it comes to creating new business, they usually buy someone else's start-up.
Yet start-ups are where the new jobs really come from. At the New Jersey Institute of Technology, which has more than 90 start-ups, each one generates an average of seven full-time jobs and four student jobs according to the director, Jerry Creighton. In this new economy, where factories tend to be in China, logistics are king and everyone is online, we have to think way beyond fostering the growth of sweetened-liquid companies. The question is how?
What we need is a new business ecosystem
Read the rest by clicking here: Brody on Innovation and Politicians in Gannett
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