David Ives, TV Eyes • Glenn Meyers, myTriggers • Mike Brady FAST •Drew Patterson, Kayak
If you had to describe the next world of Search it would have eyes, ears, a brain, doggedness and a way to travel by canoe - er, make that by Kayak.
David Ives described how TV eyes does video search by using - its ears. It listens to the audio track in a video, turns it into text and then indexes the results. This door-opening technology makes it possible for your videos to tag themselves, generate transcripts and get translated into other languages. So yes, you really could listen in on Al Jazeera and find out what fair and balanced means in another language.
myTriggers is a shopping engine that turns pay-per-click on its ear by getting a cut of its partner’s sales. So your results are as honest as the affiliated deals they have which now number over100 million products. The most interesting part is that the listing directly reflects their inventory and you go straight to the vendors’ checkout. Some audience members feared this would deprive the vendor of ad revenue. But in fact, once in the shopping cart page, when the viewer has their wallet open and is ready to buy, that is just the place where they may ask: what else can I buy?
FAST is an enterprise search engine which helps companies behind the firewall to integrate their own intelligence with the way the world looks in. Aside from making the companies’ own digital assets intelligently searchable, they are also able to make sense of who is looking in, and help them get to the information the company wants them to have.Artificial intelligence and a host sophisticated technologies take search to a whole place with these techniques.
Kayak, as its name sort of suggests, is about travel. Not camping but real travel. Formed by ex-Orbitz and other online travel execs, the site doesn’t only deliver the usual hotel and flight goods in a travel meta-search engine, but it gives feedback from actual travelers.