Monday, July 27, 2009

Film Funding iEvening Report

Picture by Seitu Oronde
Michael Salort, Symbiotic Pictures
Martin Feinberg, Winner Media

Slava Rubin, IndieGoGo

As the first in a new series of events that cover the funding of content - this iEvening got off to a rousing start. 3 investors spoke to a packed house about the opportunities and difficulties of raising money for a film project.

The key today is audience and distribution - and most of it is digital. The old days of having a screenplay and a prayer and more or less over. There are exceptions but most indie filmmakers have to contend with using the Internet to build a pre-audience, and distribution and marketing methodology.

Symbiotic Pictures, a new veteran-driven enterprise is actively looking for close-to-completion projects that they can place and leverage into a compelling deal. Marty Feinberg, talked about his movie investments with Penny Marshall and Martin Scorsese and the film projects he is looking at today. Slava Rubin showed how his site, IndieGoGo can help moviemakers raise money from fans and build an audience at the same time - a critical ingredient in getting studio attention. And money.

A variety of projects were pitched making a powerful impression on the investors. The star of the evening was Frederic King of Fountainhead Films, two of whose projects - Manuela, about Simon Bolivar's mistress (hints of Evita) and B.I.K.E a film about counterculture cyclists - got the judges' attention. We will soon be posting these pitches online through an arrangement with IndieGoGo.

Additional report by Guilherme Cunha
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