Michael Terpin, who helped engineer the "Yes We Can" viral video with will.i.am is speaking tomorrow. Aside from telling us how he got to 40 million viewers and tons of press - this is a great time to ruminate on the power of Social Media. After all, it brought us an entirely new kind of President.
We all know the usual - harnessing the long tail, word of mouth, crowdfunding etc. But what about the gradual mass change of opinion anticipated by Obama's literary doppelganger, Malcolm Gladwell. While he never mentions Obama, Gladwell, whose 3 books (Tipping Point, Blink & Outliers) are still on the best-seller list was talking about a change in state, and he too is bi-racial. His books talked abut the paving new ways while paving the way.
Social Media, in other words, is not only a tool but a kind of change predictor and instigator. We're going to learn more about this tomorrow. But one thing is sure - we have entered into a new world of doing business, the likes of which we have never seen before.
We need all the change predictors we can get!