Friday, August 7, 2009

Report from the Sold Out White Plains iBreakfast: Social Media for Business

Michael Terpin, Social Radius
David Berkowitz, 360i
Selina McCusker, Personal Branding
Stephen Gilberg

Alan Brody introduced the this first-time event by talking about the Obama campaign as more than a new way of succeeding in politics but rather as a whole new way of doing business - and a key indicator of how other businesses need to reinvent their customer relationships. The difference between economically thriving vs. contracting regions seems to be whether or not they are in on the conversation about the use of new technologies. The iBreakfast is all about the conversation.

Michael Terpin talked about the impressive “Yes We Can” video video used to help turn the Obama campaign around on Super Tuesday. The important element, he said, was getting the middle universe of bloggers at the largest section of the bell curve, interested in their message.

David Berkowitz began by offering his 4 Basic Rules of Social Media and then other elements of his Social Marketing Playbook. He followed that up with the ways Fortune 500 companies are using Social Media to engage customers.

Selina McCusker talked about using Social Media in unexpected ways for corporate clients.

Stephen Gilberg showed how he built his following of 37,000 in the wine business by focusing on the oenophile's desire to share notes on their favorite wines, and then monetizing it by selling them quality wine at below-market rates.

Notes: Sign up for the WineTwits beta site. To see the overall map of Social Media see the Conversation Prism.

Does your town need to be part of the conversation? Talk to us about opening an iBreakfast in your city.
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